Private Label Long-Wear Gel Eyeliner – Smudge-Proof
Private Label Long-Wear Gel Eyeliner – Smudge-Proof
Private Label Long-Wear Gel Eyeliner – Smudge-Proof
Private Label Long-Wear Gel Eyeliner – Smudge-Proof
cosmetics

Private Label Long-Wear Gel Eyeliner – Smudge-Proof

A highly pigmented, waterproof gel eyeliner pencil that glides on effortlessly for intense, all-day color. The creamy formula sets to a smudge-proof finish.

This page outlines the development direction for this product type. It is intended to help you assess whether this product fits your brand project and understand what to discuss before moving forward.

Product Development Overview

Key parameters for this product type. Where specific details depend on your project, they can be aligned during the initial consultation.

Product Category
cosmetics
Service Route
Private Label / White Label / Custom Formulation
Best For
Array
Formula / Texture Direction
matte
Packaging Discussion
Sharpenable or Retractable Pencil
Target Market Documentation
EU (CPNP), UK (SCPN), and other markets -- documentation requirements vary by destination and can be reviewed during consultation.
Net Content
1.2g / 0.04 oz
Shelf Life
24 months
Waterproof
1
Indicative MOQ
12000 units (subject to formula and packaging selection)

Available Shades

The following shades are available for this product type. Custom shades can be discussed based on your brand palette.

01 Onyx Black

02 Dark Chocolate

03 Espresso Brown

Development Context

Define Your Eyes with Unstoppable Intensity

Create any look, from a subtle lash-line enhancement to a dramatic cat-eye, with our Long-Wear Eyeliner. This innovative gel-in-a-pencil formula delivers the intense color payoff of a liquid liner with the ease and control of a pencil. It glides on like silk and sets in seconds for a look that won’t budge.

Key Benefits

  • Intense Pigmentation: Delivers rich, saturated color in a single stroke.
  • Extreme Long-Wear: A waterproof, transfer-proof, and smudge-proof formula that lasts for over 12 hours.
  • Creamy Glide: The gel-like texture applies smoothly and evenly without skipping or tugging on the eyelid.
  • Versatile Application: Perfect for creating sharp lines, tight-lining the waterline, or smudging out for a smoky effect before it sets.

Key Ingredients

  • Carbon Black: Provides the deepest, most intense black pigment.
  • Synthetic Beeswax: Creates a creamy texture and provides water-resistant properties.
  • Silicone Resins: Form a flexible film that locks color in place for extended wear.

Finish & Features

  • Finish: Matte
  • Features: Waterproof, Smudge-Proof, Long-Lasting, Transfer-Proof

Key Benefits

Array

Common Brand Challenges & How We Approach Them

Brand Challenge

Eyeliner that skips, tugs, or is difficult to apply

Development Approach

A creamy gel formula glides on smoothly without pulling on the delicate eye area.

Brand Challenge

Eyeliner that smudges, fades, or transfers

Development Approach

Sets to a completely waterproof and smudge-proof finish for reliable all-day wear.

Pre-Development Checklist

What to Confirm Before Starting This Product

Before reaching out, it helps to have initial clarity on the following points. You do not need final answers -- even a rough direction makes the first conversation more productive.

Target market and product positioning

Which country or region are you planning to launch in? Who is the end consumer?

Formula or texture direction

Do you have a preferred texture, finish, or active ingredient in mind, or are you open to recommendations?

Packaging format and compatibility

Have you identified a packaging type? Does it need to be sourced, or do you already have a supplier?

Expected first order quantity

A rough order of magnitude helps us identify the right manufacturing route for your project.

Labeling and documentation requirements

Are there specific language, ingredient listing, or regulatory documentation requirements for your target market?

Testing or claim support needed

Do you require dermatological testing, stability data, efficacy studies, or specific claim substantiation?

More cosmetics development directions from Camellia Labs

B2B Consultation

Discuss This Product
With Camellia Labs

Tell us your target market, product type, expected first order quantity, and whether you already have a formula or packaging direction.

We can help you evaluate a realistic development route -- from formula selection and packaging compatibility through to compliance documentation for your destination market.

B2B
Focused
EU
CPNP Support
UK
SCPN Support
GMP
Partner Network